SEO History 

SEO (Search Engine Optimization) is a technique/technology nowadays highly used to increase search engine rankings of a website or blog. SEO wasn't so popular back till 2010. Bringing the page rank high was a easy job with some techniques (even black hat )  as the algorithms were not so strong. In 2011, Google came up with strong filtering techniques to lower the ranks of low quality sites which had badly affected many pro-bloggers. Google panda was the first algorithm rolled out holding strong filtering techniques to rank a page. In 2012, a Google update came namely Google Penguin.
After 2013, a new update namely Google Hummingbird has been now into power, having more than 200 factors to rank a page.

SEO Basics

Well, SEO is atmost important for the survival in the blogosphere. Some points to remember in working with SEO are listed below:

1. SEO starts before website
2. Proper topic selection
3. Keyword research (Best tools)
4. Web hosting and Domain Selection
5.Target Audience Selection
6. On-page SEO
7. Off-page SEO
8. Update yourself for the future

 

SEO TECHNIQUES

 White Hat SEO
  •  One of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines. 
  • Some of the techniques which white hat SEO makes use of include high quality content development, link acquisition campaigns supported by high quality content, website HTML optimization and restructuring and manual outreach and research.
  •  When you choose this method of SEO then you can expect a gradual yet steady but lasting growth in your rankings.


 Black Hat SEO
  • Black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites. 
  • This type of a method of SEO is not in accordance with the SEO guidelines set by search engines and especially Google.
  •  The wholesomeness level is very low because of the fact that some of the black hat SEO techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking.
  •  When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.


Grey Hat SEO
  • This kind of a SEO is a kind of a SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both.
  •  This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. They may not cross the line to black hat SEO.
  • So now that you know the various SEO techniques and methods, you must decide for yourself which practice do you most agree with. It is important to choose a web development or SEO company which tries to follow white hat SEO so as to abide by all guidelines and offer you long lasting good SEO results.
  •  If you are looking for an SEO company who can help you achieve top SEO results, then you can visit www.deltadecisions.com. We are a web development and management company which also offers useful white hat SEO services to you at reasonable rates. So log on today and make your way towards high website ranking.


SEO Techniques
  • Improve engagement to improve rankings
  • Make your existing pages longer
  • Focus on YouTube SEO
  • Improve site speed
  • Focus on topics instead of keywords
  • Build backlinks
  • Reporting and analytics
  • Technical optimization
  • Local SEO and Listings
  • Guest posting.

SEO process background image